The Story of Hydro Flask
It all started in 2008 on a hot day on a beach in Hawaii.
That day, Travis Rosbach had an epiphany. He realized that his water bottle, and all the others he saw around him, didn’t measure up. He saw bland, sand-encrusted containers of increasingly warm water. His subsequent research revealed that there were no great options that delivered high performance, safety and attractive design. This gaping hole in the market led to the creation of the first Hydro Flask, incorporating principles of vacuum insulation, safety (BPA-free), food grade stainless steel, a range of fun durable colors and a charitable arm called FivePercentBack.org to give a portion back to worthy causes.